Next, consider your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the listing and selling price.

• Is your goal to get the maximum sales price for your house?
  • If so, are you willing to have your house on the market for a longer time period?

• Is your goal to sell your house quickly?
  • If so, are you willing to sacrifice some of your potential profits to sell more quickly?

• Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

There are many factors that will effect the sales price. Current market conditions are among the most influencial and will play the largest role in setting the sales price of your house. It is recommended that you are aware of how quickly homes are selling in your area, interest rates, the strength of the school system, the inventory of other homes listed in your area, and their respective features and prices, the overall condition of your home, and finally whether it is a buyer's or seller's market.

If you price your house too high, it will receive less attention from realtors and buyers, and few or no offers. If you price your house too low, it could result in a sale that nets you a lower gain. Keep in mind that market conditions are also dynamic, and can change even after you have made your pricing decision.

Using the services of 1Listing permits greater flexibility in pricing. The commission savings which you will achieve from using 1Listing can increase your overall net gain, and/or permit you to market your house at a lower price and still realize the same net gain as if you had used the services of a 3% broker/agent.