List your home for sale by owner on the Multiple Listing Service (MLS) for $199. Fixed fee Multiple Listing Service (MLS) listing and marketing services for FSBO California homes for sale by owner. 1Listing is the expert in California for sale by owner real estate - houses for sale by owner sell quicker with 1Lising's FSBO tools.

1LISTING.COM

CHALLENGES TO
SELLING YOUR OWN HOME

You have decided to try to sell your home yourself, without the services of a real estate broker/agent. The "For Sale by Owner" (FSBO) selling process will present you with certain challenges. Below are some of the more important factors to consider when you begin the process:

The Basics

Complete an extensive research of local market conditions, including:

the listing and selling price of all houses in your area for the last six months,
the listing price of houses currently on the market, and
the listing prices of houses that were on the market but did not sell.

1Listing's Comparable Market Analysis, free upon request, will provide much of this information.

Put together a marketing plan.

How will you market your house to Realtors? Most buyers use a Realtor, so marketing to Realtors is essential. At a minimum, you'll want to send a letter and sales flyer to all Realtors within a 30 mile radius.
How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for advertisements. You'll want to run daily and Sunday ads in the newspapers.
Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
Where will you place signage? In addition to your front yard, is there areas leading in to your neighborhood where signage would be appropriate?
How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house.
Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.

1Listing's $199 flat fee MLS Listing will expose your home to local area Realtors and prospective buyers, and should be the cornerstone of your marketing plan.

Confirm that the potential buyer has pre-qualified for a mortgage loan.

If the buyer is buying with cash, confirm that they have the necessary resources.
If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)

Negotiations, Contracts and Closings

Are you prepared to negotiate the contract?
Do you know what the legal responsibilities of the seller are in your area?
Who will write the contract? Will you need to hire a real estate professional? If so, is that person licensed and qualified? What will be the commission/fee for those services?
1Listing's $2999 flat fee Seller Representation Service will help you successfully close your transaction. See our Services and Pricing page.

THE1LISTING PROGRAM IS OFFERED THROUGH THROUGH NCaHOME, A FULL SERVICE CALIFORNIA RESIDENTIAL REAL ESTATE BROKERAGE COMPANY, THAT CAN PROVIDE YOU WITH OTHER REDUCED COMMISSION AND DISCOUNTED SERVICES.